Who Are We?

Israeli Forward Observers is a one-man mission turned movement ‒ founded by a soldier serving in Israel’s Combat Intelligence Collection Corps, Born from a deep connection to the land, the troops, and the cause, this brand exists to support those who serve ‒ not just in function, but in spirit.

Our mission is simple: bring style and morale to the frontlines and beyond. Through uniquely designed clothing and art, we channel the grit, pride, and values of the warriors into something you can wear, represent, and stand behind.

This isn’t just gear ‒ it’s a statement.

The motto, "Turn Gear Into a Statement," came to life while blending into the field with a sketchpad tucked beside the rifle, Between operations and observation posts, the idea grew; what if our identity could be worn, not just carried? What if our gear could speak for us ‒ of who we are, what we stand for, and the unity we fight for?

Israeli Forward Observers was born from that question.
Every design, every thread, every print carries that answer forward.